Look back at the BMW example to see this in action. Joe: Yeah. My brother looked around at the house where the wedding would take place and said, This is giant. Andrew: Okay. He rewrote the ad and it doubled response. You want to have a headline that causes you to read the subheadline. The decrease in his net worth is primarily due to his recent divorce. Provides CEO, CFO, Director and Chief Executives trade reports, independent equity research, and stock screening. Ive got the address and if you guys didnt write it down, just let us know and well add it to the comments. Joe: It happened with me. His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of You might irritate some grammar scholars, but customers wont mind. Joe Sugarman Thats how we spread the word. Joe: I had a line of health products, stem cell products that helped your skin, that prevented pain, supported your being. Steven Sugarman BANC stock SEC Form 4 insiders trading And some customers told Sugarman theyd cut the ad out and filed it away ready for when they needed it exactly as predicted. Joe: Not really. And copywriting legend Joseph Sugarman describes his first ads as horrible. Andrew: And how did you know thats why they bombed? I ran it for seven years. I couldnt even my parents to let me grow my hair a little bit longer. Facebook Twitter Pinterest LinkedIn Email, Call Member Services Steven Sugarman owns over 338 units of Banc of California Inc stock worth over $8,582 and over the last 11 years Steven sold BANC stock worth over $5,013,924. Required fields are marked *. Theyre giving Mixergy listeners 80 hours of developer credit when they pay for their first 80 hours. Content strategy agency qualities you should look for, How to write copy for audiences that are allergic to marketing, Press Releases, PR Strategy & Media Training, 10 Online Copywriting Courses Which Nail It! How do you come up with this stuff? Andrew: I see. $100,000 - $1M. Im looking for it online right now. I noticed your first response came in the form of a story. Do you find yourself using some of the triggers on people in person or with people in person? Joseph Sugarman is a legendary copywriter and bestselling author. He hires the second developer. Joseph Harry Sugerman Net Worth (2022) - GuruFocus.com She says, I cant begin to tell you how Im impressed with your service and how good you are and how nicely you handled my request. So she says, Please let me know if theres any way I can help you. I said, We were going to come to Maui to do a shoot. A good friend of mine, Tony Hsieh from Zappos, did $1 billion a year in selling his shoes just through the internet. Joe: At the height, of course, we were selling 300,000 pair a month. You want to have a subheadline that causes you to read the first sentence in the copy. He was one of the first advertisers to accept credit cards over the phone, pioneering a lot of the direct advertising we see today. Theyll give you a really good price. So I bought it right away. Your prospect will sniff out any manipulation and then youve lost them. He hands me a pair of sunglasses because he saw I was squinting. Lose enough and eventually you will win. With Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. It turns out that when somebody buys that product, its because somebody in the neighborhood was robbed or somebody was affecting their family and they were concerned or something was happening that frightened them. I said, How can I spend an hour talking about storytelling? So, I started looking over some of the ads that I had written and my goodness, most of those ads were fabulous successes. He was the first to market the cordless phone and the There was a lineup of peoplewe had a retail storethere was a literally a lineup of people all the way around the block waiting to pick up their computer that they were getting for 50% off. Thats funny, but I never figured it out. Andrew: Whats one of those triggers, for example? Joseph (Joe) Sugarman Entrepreneur and founder of BluBlocker Sunglasses, Joseph Sugarman, died peacefully surrounded by his family in Las Vegas on March 18, 2022. Andrew: I find the reason an origin story mattersI try to get my interviewees to tell itit gets the person whos listening to care about the person whos going to be talking about selling and explaining, that if we dont care about them, were not going to care about what they say. Why should we, when were creating a product and then selling it, if its software, tell people how they came up with this? Is that why its effective? But Im going to give you a special URL where they are giving Mixergy listeners something that theyre not giving anyone else. They block all the blue light. He gives me this whole pitch. Joe: Yeah. Im really grateful to them for sponsoring. I remember Triggers is the one that got me interested in you. Thanks for sharing your stories. Could you please replace them? And of course we replaced them. More importantly, how you, my listener can do that. Joe: Ive had more people allergic to me. If that person happens to take off because theyre sick or they have other projects they want to do, you have zero bookkeepers. She says, Yeah, the Japanese want to sell. The blue goes to the blue, and youre in business and youll have all the benefits of this product, which are numerous and theyre going to love the benefits. My customers are paying me to learn. We had this ion generator. Ill give you my credit card number over the phone? So, we think, Okay. To Think Like Joe Sugarman Youve got to remember too, I wrote that ad within a day or so after I received the pair. Youve got to have a signature of the customer. I said, Wait a second. Maybe Rumble makes a deal with him. . Now what we did was we put all kinds of ads in magazines. Theyre annotating them. They fail once and it is all over. Joseph Sugarman is a legendary copywriter and bestselling author. Some of my best ads I wrote once, made a few little corrections and boom, it took off. Why do I care about how you discovered the BluBlocker sunglasses? Andrew: That part I get. Andrew: Makes sense. Like Discords lovely and lyrical homepage copy: Your copy should be compelling. He saw my ads and he says, I want to find out what the real secret is.. WebJoseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in How did I feel when I put them on? "I'm getting such insane value out of this course. It ran for 10 years. I used to read his book instead of hanging out with my friends when I was in school.. I earned enough money to buy that beautiful facility in Maui. That was an interesting insight that I got. They sell our sunglasses all over the world, actually. The ion generator was a big success. I wasnt selling sunglasses. You can see the same thing being done by every luxury brand in the world. Andrew: Why are you doing this? I really learned a lot just by teaching what I knew. If you suspect somebody as being not right, dont deal with them. Its in my book. It was one of the most successful promotions in their history. Joseph Sugarman has sold millions of dollars worth of products and made many men and women rich. He is best known for building a business called JS&A Group Inc. and making millions of dollars worth of sales simply from his ability to write unique and compelling ads in a catalogue. You figure an average of $25 a pair. If you're a premium member, you can save your likes. To get you to read the next one. Ive built that up so weve sold 20 million pair. Ill get them made. He is more known for his work behind the camera, as a TV producer. You wont see this. Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? Burt Sugarman Net Worth I work at the Four Seasons hotel, but why dont you come out to my property where Im babysitting, so to speak, and its beautiful out here and well do the interview out here. So I said, Okay, fine.. by. Joe: Its because like I have one home right on the ocean, because youre on the ocean youve got all that salt spray. Joe: Okay. I guess broader terms, was that the big success of your career? Ask anyone. But I enjoyed that. WebJoseph Sugerman is 75 years old today because Joseph's birthday is on 12/17/1947. Well, not just Toptal.com, anyone can go to that. One that uses simple language and opens a curiosity loop. What differentiates one dating app from another? Isnt it JoeSugarman.com. . Get my latest content on business, marketing, and copywriting. You can do it yourself. So they had cut it out initially and then they bought from it eventually. He signs up. Once you pick someone you can start work with them the next day. Members help make our journalism possible. And then as an advanced concept, this is called Triggers. Its the psychological triggers that cause a person to buy. WebBurt Sugarman's net worth is $25 million. He sends me the pair. Thats why its extremely important to make sure that the introduction to any ad is irresistible. Joe: Right. Yes, there is logic, sequence, and similar aspects of advertising. They offer a no-risk trial period. The catalogue industry just grew dynamically from that point on. They start reading it and theyre curious and they keep reading it and keep reading it. I fly back to Chicago, my hometown. Andrew: What are you going to do when someone just pops into your office because they heard your address? Theyll give you a Mixergy exclusive and youll see it right there on the page. They said, Mr. Finally, I sold it to the local daily newspaper, the Maui News. I would get up and they gave me five slots to sell it in. So I saw that, and then I started running print ads. He was starting to make money from a lot of different teachers, a lot of different customers. Weve got the toll-free number. I said, Im going to put in my ads in the coupon, very small type, Credit card buyers call toll-free. We were selling BluBlockers, and I get this letter from this lady in Maui and it says, Dear Mr. Sugarman, I just want you to know that I was looking so forward to getting your sunglasses, but what happened is the UPS guy delivered them to my front porch and my dog chewed them up. There were a lot of timesthe thermostat ad was a good example. Okay. I recommend creating a flowchart or skeleton of your project before you begin writing. His company, JS&A Group, Inc., soon grew to become America's largest single source of space-age products, and he eventually introduced dozens of new innovations and concepts in electronics during the '70s including the pocket calculator, the digital watch, cordless telephones, computers and a variety of other items. With the important messages first. I couldnt convince people do anything. Joe But theres hope. However, when a customer is experiencing turmoil, they will seek a fix and be more likely to purchase a product or service which does so. ", "Carmine is such a generous man. joesugarman.net Profile Title:The Nobody needs a story for two minutes. There are a few exceptions. He was 83. A household name (if your house is actually an advertising or copywriting agency). That means you know them and their motivations and youre connecting with their pain points and desires. My brother looked around at the house where the wedding would take place and said, This is giant. You listen to it. NFL Draft 2023: How Giants Joe Schoen mapped out Deonte The one for BluBlocker, I tell the story of how I discovered it. You tell Toptal what youre looking for, they search their network for the best people, they test the candidates, and then they present you with only the candidates who meet your individual needs. Let me give one exception that was a great success. They ran it for seven years and then they closed it down. The list goes on. They used his EXACT design and copy style to grab his attention. The company later focused on selling those BluBlocker sunglasses I mentioned earlier. Remember I said we sold 100,000 pair in six months. How Joe Sugarman Sold 100K Pairs of Sunglasses with Just So we did that. Is it AdWeek Copywriting Manual? I do not know why. Joe is 80 now, and during his amazing life he racked up success after success in marketing and sales. I had to bring in extra operators, everything to take orders. We were advertising in just about every magazine you could thinkWall Street Journal, Playboy, you name it. In other words, like you said, you were so curious what was it like to look through those lenses. It was probably the best job I had in my life. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. But I wouldnt ignore the fact that I dont have 100k to spend on a flashy car. But, yours was by far the best of all. From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. How Zee Ali went from selling cigarettes in the hood of Chicago to selling LeadPages founder on why you should be embarrassed by your first launch, How a list nerd grew Ranker.com to 27,000,000 monthly visitors. For more on this, take a look at the Hierarchy Lens from our unique quality assurance methodology, the 13 Lenses. Now, it was illegal to take a credit card order over the phone. If you are a copywriter, business owner, or just someone He came to my seminar and he studied. My second sponsor is a company called Bench. He's 79 years old and for nearly 60 years, Sugerman has dedicated his life to making a living dealing in juke boxes, pinball machines, arcade machines and You can do this by asking relevant questions or making agreeable statements throughout the ad. Chabad Intown blew off the doors on Jan. 15 with an atypical historian, storyteller and ex-mobster Myron Sugerman. If they dont read the first sentence, how will they read the second? Thats really a funny story because I just recently sold it. The bitter pill of failure is often more than most people can handle. So we created this infomercial. I found out. From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. I want to find out where his creativity comes from and how I could express that kind of creativity too. And the former led to the latter as he wrote prolifically and kept learning from those catastrophic early attempts. You were selling them for $400, which was still much cheaper than people expected. Andrew: Its called Toptal. Heres a final piece of Joseph Sugarman wisdom: Sugarman states that he had more failures than successes in his career. Hes an American living in Japan. President Joe Biden didn't hold back at the White House Correspondents' Association's annual dinner on Saturday, roasting saving. He said that keeping track of revenue and expenses was becoming really painful. His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of Success. I have the physical versions of these books, but theyre all available digitally on Amazon too, which Ive been enjoying. But if a customer stepped on the scale and saw they gained 20 lbs over the winter, that weight loss pill now looks a lot more appetizing. They say, Here are two developers. He talks to one, hes great. Burt Sugarman Net Worth | Celebrity Net Worth It was the bestselling product not only in the insert but that weve ever had. Joe Your copy should be organised in a logical order. Please enter your email address to continue. How will they reach the end where you ask for the sale? Joseph

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